Forever21: A Fashionable Piece of Forever

Everyone’s favorite fashion brand, Forever21, has finally arrived in Iloilo City, the Philippines’ City of Love, with its newest branch set to open on October 7, 2016 at the Ground Floor in the New Wing of SM City Iloilo! First 200 customers in line will get Php500.00 worth of gift card each upon opening!


To celebrate this highly momentous occasion, Forever21 Philippines and the creative Marketing team of SM City Iloilo and Bacolod hosted an exclusive Media Launch to add up to the hype. The often laid-back ambiance of Bluejay Coffee & Deli (SM City Iloilo branch) was transformed into a pulsating fashion scene for the evening!



Guests enjoyed an early evening of shared fashion tips from stylish Ilonggos like designer Amanda Trenas and her model brother, Quito; picture taking against F21’s signature yellow backdrop by the entrance, and artsy fun putting on cutesy pins on their free canvass bags. Said pins were also given away for free! Instax cameras were provided for the event too and many a fashionista; outgoing persona, and groups of friends, took turns having their photos taken.

With my dear friend, Thea Yap, who’s part of the Marketing Team of SM City – Bacolod branch.
L-R. Marielle, yours truly, Thea & Jo.




Cocktails from the aforementioned cafe were served all throughout the event such as lattes, frappes, iced teas, burgers and sandwiches. Vodka gummy worms, though not included in the regular menu, were also distributed to everyone in attendance.



As if the atmosphere wasn’t lively enough already, Forever21 Iloilo further amped it up by having a little raffle. Whoever uploaded the most creative photos (OOTD, flatlay, etc.) on their Instagram with the “#Forever21Iloilo” would receive a Php10,000.oo shopping spree in their soon-to-open boutique! Marielle Barredo, a talented calligrapher and Medicine student from West Visayas State University, was announced as the lucky winner!

The lucky winner Marielle Barredo and emcee, Steffi Terre.

I went home taking not just these cute freebies with me, but wonderful memories as well! The calligraphy on the canvass bag was beautifully done by Marielle herself! You may follow her in Instagram, @mayeebarredo to see more of her creative works.


Put your hands up! We, or rather, our hands made it to Forever21 Philippines’ Instagram getting all artsy! Thanks, @f21philippines!

Find your own fashionable piece of forever and see you there on October 7, 2016! 



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